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Muffins in the Freezer: The TikTok Trend That's Got Everyone Asking, "Wait, What?"
You’ve definitely heard it by now: “Who the hell put the muffins in the freezer?” And if you haven’t, you’re probably overdue for a scroll through your FYP. This random, slightly chaotic phrase is TikTok’s latest viral obsession—and it’s not just a fleeting meme. It’s a full-blown cultural flashback, blending Gen Z’s love of surreal humor with internet nostalgia that hits just right.
With over 100 million videos and counting, “muffins in the freezer” has gone from niche audio to full-on trend domination.
What Is the Muffins in the Freezer Trend?
The format is super simple: someone lip-syncs the dramatic line, “Who the hell put the muffins in the freezer?” Then comes the reveal—usually another person appearing in-frame and saying “I did” with either deadpan delivery or dramatic flair. Sometimes the punchline is literal (cue the shot of actual muffins in a freezer), and sometimes it’s way off-script for comedic effect.
It’s awkward. It’s over-the-top. It’s weirdly addictive. And that’s kind of the whole point.
Where Did This Even Come From?
Surprisingly, this trend didn’t start on TikTok. It’s actually a deep cut from Vine—a platform that walked so TikTok could sprint. The original clip featured a kid yelling the now-iconic phrase with full dramatic energy. The sound resurfaced on TikTok back in 2020, had a moment, and then kind of disappeared… until now.
The audio came back big in 2025, and it didn’t take long for TikTok to completely run with it. Credit also goes to musician Tiagz, who turned the line into a remix-style viral track that took over even more For You Pages.
This trend is part of a bigger cycle: Gen Z revisiting Vine-era randomness and remixing it into something new. Think Shrek references, “avocado from Mexico” vibes, or anytime someone says “road work ahead” and you instantly hear “uh yeah, I sure hope it does.”
Celebs Are In On It Too
Even celebrities couldn’t resist the muffins. Bella Hadid posted a version. Comedians, influencers, even athletes have added their spin. Whether they’re dramatically opening a freezer or turning the line into a fashion skit, it’s clear this trend has crossed into every corner of TikTok.
But the best part? You don’t need a ring light, editing software, or even muffins to join in. All you need is the sound, a little creativity, and a willingness to lean into the weird.
Why It Blew Up (And Why It Works)
It’s absurd in the best way. There’s no deeper meaning or complex message. It’s just silly—and that’s the appeal.
It’s easy to recreate. No expensive props, no dance to learn, just a freezer and a bit of comedic timing.
It’s nostalgic. For anyone who remembers Vine, this is a blast from the past. For those who don’t, it still feels fresh thanks to the remix energy TikTok thrives on.
It’s remixable. Users are expanding the trend—baking actual muffins, doing voiceover pranks, or showing what’s really in their freezer (spoiler: it’s not always muffins).
It's Evolved Beyond a Joke
What started as a meme has taken on a life of its own. Some creators are using it as a jumping-off point for tutorials (freezer muffin hacks are a thing now), while others are mixing it into relationship humor, roommate skits, or completely unhinged storylines.
This is the power of TikTok: taking something random and running with it until it becomes internet canon. We’ve seen it with everything from Corn Kid to Grimace shakes. Now, muffins are getting their moment.
What It Says About Internet Culture in 2025
If you’re trying to explain this trend to someone offline, good luck. But that’s kind of the point. Gen Z humor thrives on randomness, remixability, and breaking the rules of traditional storytelling. There’s no setup, no punchline—just vibes and a shared sense of “this is weird, but I love it.”
And that’s why “muffins in the freezer” works. It’s low-effort, high-impact content with just enough nostalgia and just enough chaos to feel like a collective inside joke.
So if you haven’t made your own version yet, go grab a muffin (or don’t), hit record, and join the party.
Stay on top of the internet’s wildest trends and TikTok chaos with Woke Waves Magazine—where Gen Z culture stays unfiltered and always a step ahead.
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